From Chaos to Calm: Our Path to Seamless Digital Transformation

Managing a strong online presence is essential for competing in today’s global business world. However, for companies juggling multiple websites across different brands, products, and regions, it can quickly spiral into a logistical nightmare. Security gaps, internal conflict over update responsibilities, and rising costs can all derail your digital strategy.

At Pivale, we’ve had the pleasure of working with organisations across various sectors and regions, but all faced common challenges. From outdated legacy systems and antiquated processes to the overwhelming burden of managing multiple websites, these issues exist in all industries. In fact, research shows that 71% of business leaders struggle with misalignment in digital strategies, which often leads to disjointed website management, conflicting SEO efforts, and inefficiencies that hinder growth.

Let’s take a look at these obstacles in greater detail and how Pivale’s Drupal Multisite approach can transform your digital strategy.

1. Maintenance, security & compliance

Managing updates and security patches across multiple websites takes time, money, and is prone to risk. Take, for example, a company in our network that had seven separate websites to maintain. They were quoted a staggering £500,000 for an upgrade just to prevent losing functionality. The cost and complexity of managing each site individually was unsustainable. This is a common scenario for companies facing the daunting task of managing legacy systems, with compliance and security challenges across multiple sites. Without a centralised approach, the burden of maintenance is passed between departments, leading to confusion over responsibilities, budget conflicts, and a loss of focus on the company’s core objectives.

With Pivale’s Drupal Multisite you can centralise updates, streamline security protocols, and ensure compliance across all sites simultaneously. This approach significantly cuts costs, mitigates risks, and enables your team to focus on driving operational effectiveness. Drupal Multisite allows for the swift deployment of security patches and automated updates across all sites, ensuring everything stays up-to-date. It’s a seamless way to keep your digital presence secure and compliant, no matter how many websites you manage.

2. Internal chaos

When staff change roles or leave, digital strategies often fall through the cracks. Without clear processes or centralised platforms, website management becomes chaotic. The fundamentals of keeping your online presence secure, relevant, and aligned with business objectives get sidelined, and the overall digital strategy suffers.

We can think of another company who struggled with employee turnover, resulting in missed updates and conflicting digital priorities. It became a task of firefighting rather than proactively rolling out their digital strategy in line with business objectives. With constant internal changes and lack of direction and procedures, they were missing the benefits of a centralised approach.

With Pivale’s Drupal Multisite you can delegate roles, manage access, and maintain brand consistency even as teams evolve. A centralised system reduces the impact of internal disruptions.

3. Duplicated efforts hindering performance

Managing multiple websites often leads to duplicated efforts, wasted resources, and diluted results.  Copying content across platforms might seem like a shortcut, but it can harm your SEO (Search Engine Optimisation) with your sites unintentionally competing against each other in search rankings. For companies managing multiple regional or brand websites, this internal competition makes it harder to build a strong, unified online presence.

We’ve seen companies spend more time managing duplicate content and resolving SEO conflicts than optimising their core digital strategy. This fragmented approach not only drains resources but also distracts from long-term growth.

With Pivale’s Drupal Multisite you can share content across multiple sites without undermining your SEO or duplicating work. This approach lets you focus on a unified marketing strategy while still tailoring content to diverse audiences, saving you time, reducing costs, and maximising your brand's reach.

4. Legacy systems holding you back

Legacy systems limit the potential for innovation and efficiency, becoming increasingly costly to maintain. In some cases, agencies stop supporting older systems, leaving companies with few options beyond expensive upgrades or complete migrations. We have seen companies locked into an ageing CMS with limited developer support. They faced skyrocketing costs to maintain functionality and had no easy way to scale or adapt their sites.

As you can see from the examples above, managing multiple websites can quickly become overwhelming. And as your business grows, adding microsites only compounds the problem. Requesting improvements from developers becomes expensive and time-consuming.

With Drupal Multisite, you can create and manage multiple websites from a single codebase. Whether it's by region, language, or brand, content can be tailored to a unique audience while still benefiting from shared infrastructure. This centralised approach reduces costs, simplifies operations, and streamlines updates, so your team can focus on growth, not maintenance.

A Drupal Multisite approach allows for centralised maintenance and security. With a robust website management platform, you can achieve greater cost efficiency and faster deployments across multiple sites giving you the marketing agility to grow on a global scale.

If this sounds like a familiar story, it might be time to rethink your approach. A Drupal Multisite solution offers the scalability, security, and agility you need to stay competitive and maintain a robust, long-lasting digital presence.

At Pivale, we help bring clarity to your digital strategy, empowering you to streamline operations, reduce costs, and unlock long-term value through seamless digital transformation.

Does the thought of untangling your web management feel overwhelming — like a task to push to another day? We’re here to make it easy. Get in touch and let us join your transformation journey.