Stage, screen & soul collide

The Phoenix Theatre is situated in a Hampshire town undergoing massive regeneration and sought to capitalise on growth opportunities.

As the town's sole longstanding provider of entertainment, they faced the need for a modernised brand and online presence to better align with the evolving surroundings.

We addressed several challenges for Phoenix Arts by implementing a design refresh to enhance navigation and event discovery, integrating TicketSource for streamlined event management, and resolving security issues with a new and secure Drupal content management system.

Additionally, we improved the administration and editorial experience for efficient content updates, ensured compliance with ePrivacy regulations, and established a secure and cost-effective hosting platform.

To enhance the user experience, the website navigation was streamlined, focusing on fewer primary menu items for easier access.

Authoritative banners were implemented to convey powerful messages, bolstered by clear calls to action to increase bookings, donations and volunteer registrations.

The addition of venue pages helped to highlight the expansive reach of Phoenix Arts across the town.

Event pages were overhauled to include clear information and booking options in order to facilitate a boost in ticket sales.

Better event categorisation and interactive filters for event types and age suitability, along with a dedicated section for classes, workshops helped enrich user interactions and increase online bookings.