Connecting a family of brands
with RWC
Multiple websites, teams, brands, and locations
Needing Drupal and digital transformation expertise, RWC wanted to unify its product brand identities from a series of acquisitions. The product brand websites had been created at different times in the company's history. Multiple content management systems, and technology were used, resulting in a high maintenance overhead.
The result was a transformation that lowered maintenance costs and provided far better processes for content management, infrastructure, and security controls.
Uniting a family of brands
Agency collaboration made in heaven
Pivale partnered with Milestone Creative, an award-winning creative and marketing agency, to deliver on an ambitious multi-faceted project to transform RWC's brand strategy and websites.
Milestone partnered with Pivale due to our specialism in Drupal and multisite solutions. This meant we were well positioned to make a lasting impact for RWC. Having already successfully worked together on the redesign of the rwc.com website, both agencies knew each other's strengths and were ready for action.
Less is more
Pivale's multisite approach paved the way for huge gains in productivity, a massive reduction in infrastructure costs, while boosting user engagement, and creating a true family of brands.
80% Reduction in hosting costs
by moving to an enterprise CI/CD platform.
700x Deploy time improvements
by reducing the 5 day manual workflow to 5 minutes automated build time.
50% Boost in developer productivity
for reviewing updates, bug fixes, and applying security updates.
87% Website count reduction
by consolidating 45 separate websites down to 6 domains.
£1.12m Additional sales
from a £120k investment in a competitions platform.
9x Return on investment
from the first competition campaign.